SHOE & ACCESSORIES CONCEPT

FOR APPELRATHCÜPPER

STRENGTHENING THE PREMIUM STRATEGY

AppelrathCüpper continues to expand its premium strategy with a significant consolidation of its accessories areas. Schwitzke & Partner developed a feminine, contemporary design that emphasizes the multi-label chain stores’ fashion expertise.
The new look is elegant, exquisite and feminine;
the material is premium and harmonized with a lot of flair. Customers of these upscale women’s clothing chain stores are pampered by the walnut wood, discretely used brass,

padded fabric walls and seat benches in soft pink. A tiered design optimizes the merchandise presentation, and highlight walls accentuate the brands and allude to the theme of fashion and accessories. The entire atmosphere is reminiscent of an elegant showroom. Integrated clothes racks help the customer find an entire outfit in no time.

After the opening of the AppelrathCüpper store in Frankfurt, the concept will subsequently be carried over to all shop-in-shop areas.