A NEW FAN PARADISE
A SOCCER TEAM BECOMES A BRAND
Bayer Leverkusen fans can immerse themselves in the world of Werkself on nearly 200 square meters of space: An initial glance of the impressive, 13-meter long window façade with an interior row of screens that shows thematic moving images. A flock laboratory is available for labeling jerseys: Equipped with ceramic laboratory tiles, it is reminiscent of the
roots of the former Bayer company sports team. Large-scale warning stripes in CI colors red and black and a cube with a fabric façade look bring you up close and personal with the soul of the traditional club at the point of sale.
This unique experience is rounded off with the associated and comfortably designed travel agency, Baysports Travel.