Biogena opened its new flagship store in the middle of Vienna’s city center with a spiritual, heavily nature-themed retail concept. Based on the brand’s fundamental concept – ”Knowledge meets science” –, Schwitzke & Partner developed an original and natural design. The power of nature combined with scientific and health aspects characterize the store’s entire look & feel. A tree sculpture, extensive moss

walls and a custom, egg-shaped wood installation in the center represent the theme of closeness to nature and the circle of life.
Unlike natural elements, there are clean mirror surfaces on walls and ceilings along with technical innovations such as touchscreens or
a concealed dispenser system that transport Biogena products from the basement to the customers at the touch of a button.