FUTURISTIC CONCEPT FOR
PLANTS & CO, A LIFE ATTITUDE
For Sagaflor AG’s system group grün erleben, Schwitzke developed a garden center future concept that builds on current social trends. The key motif for the repositioning was to emotionalize the nature theme: Pflanze & Co.
as a new life attitude, enabling the customer
to experience and feel the green lifestyle.
Adopting this concept, the company Pflanzen Breuer re-opened its renovated garden center in St. Augustin in March of 2018. Visitors are now greeted by a green, adventurous location with an open, modern design and inviting café area. Apart from the optimization of
departments, the merchandise presentation and walkways, Schwitzke & Partner, together with
the customer, located highlights and focal themes in the center. The entrance was changed from two compact entrances to a spacious entrance area
so that garden enthusiasts can now feel very welcome. Furthermore, Schwitzke & Partner refined the GARTEN KÜCHE café bistro into a standalone enjoyment area. Expanded on the doubled space, the restaurant now invites customers to enjoy delicious moments the entire day, from breakfast to cold and warm snacks to a lovely chat over coffee.