INNER ARCHITECTURE & RETAIL CONCEPT
The Mall of Switzerland, central Switzerland’s largest shopping and recreation destination, opened last year. The mall combines shopping, recreation as well as living and working on its specifically created area that is roughly the size of ten soccer fields. Schwitzke & Partner developed the entire interior architecture & retail concept and handled the design-related tenant coordination for the new favorite spot in Ebikon.
As the mall’s overarching theme, the Kaleidoscope presents Switzerland’s diversity with its multitude of cultures, languages and traditions. The entire interior architecture taps into the country’s wealth of facets and shapes, lightly toying with Swiss values and
reinterpreting them in a modern fashion. Original materials such as oak and elm, terrazzo, asphalt and quartz create a connection to the country’s naturalness.
Jumping Façades, developed by Schwitzke & Partner, are currently unique in Switzerland. Façades that jump forwards and backward create the impression of a diverse inner city. Furthermore, tenants have the opportunity to present products and brands in a special way. Specifically designed pop-up areas provide a diverse offering of brands and create active participation in open spaces. As such, they accentuate the wide variety, ranging from fitness, wellness and spa areas to an indoor surfing facility to 150 shops and restaurants.