First own shop

for Natsu Foods

Healthy Fast Food meets top downtown location

First own shop area for Natsu Foods: on 100 square meters, Europe’s largest provider of convenient food for grocery stores opened its first store at EDEKA Zurheide on Berliner Allee in Düsseldorf. Schwitzke & Partner developed the retail concept for the Neuss-located company. Therefore, Schwitzke & Partner translated the naturally playful and inviting design style as well as the brand’s core values, such as freshness, sustainability and naturalness, to furnishings, materials and the on-site experience. Staged plants and CI colors as fresh accents form the link between nature


and the brand. The products of Natsu Foods meet the pulse of the time: within the flagship-store, visitors find healthy dishes to eat in or to take away – from sushi, wraps and sandwiches to soups and lunch pots. In order to define the Customer Journey, the architects also chose the overall aspect “Convenience” as the main topic.
The customer is supposed to find everything he needs quickly and intuitively: from the right product to the cash desk up to the seating area. Furthermore, each seat provides an integrated charging station, so guests can easily recharge their devices while spending time at the location.