HOSPITALITY HIGHLIGHT AT THE FLAGSHIP STORE
Stores need to become spaces that give experiences, spaces where people like to spend time and shop on the side as well, which is a guiding principle that the Tommy Hilfiger flagship store on London’s Regent ideally embraces and puts into practice. Apart from the roughly 900-square-meter retail space, customers can find the People’s Place on the upper floor – a restaurant concept that is
associated with the shop and invites people to hang around, underscoring a holistic brand experience. A true hospitality highlight whose design Schwitzke & Partner has tailored to the location. Linguistically, the People’s Place is an homage to Tommy Hilfiger’s first stores, with which the designer began his entrepreneurial career in Elmira, NY.