PEOPLE'S PLACE

A NEW FAVORITE SPOT

HOSPITALITY HIGHLIGHT AT THE FLAGSHIP STORE

Stores need to become spaces that give experiences, spaces where people like to spend time and shop on the side as well, which is a guiding principle that the Tommy Hilfiger flagship store on London’s Regent ideally embraces and puts into practice. Apart from the roughly 900-square-meter retail space, customers can find the People’s Place on the upper floor – a restaurant concept that is

associated with the shop and invites people to hang around, underscoring a holistic brand experience. A true hospitality highlight whose design Schwitzke & Partner has tailored to the location. Linguistically, the People’s Place is an homage to Tommy Hilfiger’s first stores, with which the designer began his entrepreneurial career in Elmira, NY.