The fashion jungle comes to life

Since late 2017, the southern German town of Speyer has had some new exotic inhabitants: zebras, flamingoes and some huge jungle plants adorn the fashion store BÖ Fashion. Taking the idea of a ‘fashion jungle’, Schwitzke ID developed for the retailer Bödeker a comprehensive store branding concept including a detailed facade design which makes a strong impact from a distance.

To generate interest and excitement in the Speyer fashion store, the designers developed a comprehensive marketing campaign for the store’s launch. Public buses, as well as the e-bike of the company director Peter Bödeker, were decorated in striking zebra patterns, an advertising campaign was developed using the jungle concept and various POS materials were created.