»RETAIL SHOULD AWAKEN DESIRES.«
CV: Born in 1959, Klaus Schwitzke studied design and interior design in Kaiserslautern, just like his brother. After finishing his studies, the design graduate also made the move to fashion brand Esprit, where he worked on shop-in-store and franchise store projects in a managerial capacity. After his brother Karl had left the company to found the design agency Schwitzke & Partner, Klaus Schwitzke became the designer and head of department responsible for the fields of architecture, facility management and visual display. Through his various trips to the USA and the experience he gained there, Klaus Schwitzke was able to sharpen his outlook on holistic brand communication and he became a strategy-focused brand connoisseur. He joined Schwitzke & Partner GmbH as a partner in 1991 and, as a managing associate, is now responsible for the planning and implementation of successful retail concepts as well as for providing advice and developing brands.