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22.10.2022

LFDY Store Hamburg

Hamburg 2022

A special location awaits the LFDY community on a total of 265 square metres, spread over two floors, in a commercial building designed by architect Hadi Teherani on the centrally located Hohe Bleichen shopping street in the middle of Hamburg. The clear architectural language of the building and materials such as the green marble on the façade served as inspiration for the design concept and therefore offer a seamless transition to the interior.

The ground floor houses the streetwear label’s collection including a changing area, while the upper floor houses a spacious lounge and an open storage area. The floor can also be used as a private shopping or VIP area.

Pure, clean and minimalistic.

The minimalist showroom concept focuses on green marble, galvanised steel, stainless steel and black-stained wood. A fusion of street style and luxury accentuates the brand’s unerring lifestyle. Furniture and goods carriers made for the store are distributed over both floors and underline the reduced and functional design concept for the brand’s location. Another special feature: in addition to shop and event space, the LFDY store offers room for art. The exhibits include urban photographs by Berlin artist Paul Hutchinson.

 

Architecture: Schwitzke & Partner
Completion: October 2022
Area: 265 sqm
Service: LPH 1-8
Lighting concept: Schwitzke with Candus GmbH
Photographer: Caroline Ludwig

Vintage pieces like the modular congnac-coloured De Sede sofa by Ubald Klug create noble contrasts.
<p><strong>Live Fast Die Young</strong></p>
<p>Hamburg</p>
<p><strong>Live Fast Die Young</strong></p>
<p>Hamburg</p>
<p><strong>Live Fast Die Young</strong></p>
<p>Hamburg</p>

Schwitzke creates unique brand personalities, builds vibrant neighborhoods, and urban favorite places tailored to people's needs: from analog or digital stores to shopping centers, from offices to restaurants or hotels. The company group manages the entire process - from strategic consulting to the design development and communication of holistic brand spaces to professional remodeling and expansion, regardless of complexity and size. With around 200 employees, the company is represented at locations in Düsseldorf, Berlin, Munich and Krakow.

© 2024 Schwitzke GmbH