dunkel gefließter Laden dunkles Holz Streetwear Marke Store in London

London calling: new LFDY - flagship in UK

London, August 2023

LFDY is now presenting its seventh store designed by our architects on 1D Poland Street, one of the trendiest addresses in the cult district of Soho: dark and urban – a homage to the German home base.

The store designed by us impresses with around 14,000 black glazed tiles, brushed stainless steel and rosewood surfaces, which dominate the presentation area on the ground floor. The design forms the ideal contrast to the collection, which appears to be floating on the steel goods supports. The Soho aesthetic, vibe and neighborhood fit the new store concept perfectly.

Interior design: Schwitzke & Partner
Size: 90 sqm
Service: Concept development, LPH 1-8
Pictures: Katharina Jaeger, Fotografische Werkstatt