AIT-Award: Special “Best Corporate Identity” Award for FC Schalke 04
From 19 to 22 September 2013, AIT, a trade magazine, hosted a workshop about trend-setting developments in store design as part of the Platform Retail Architecture in Sorrent / Amalfi Coast. For the sixth time this year, architects and interior designers from three European countries exchanged views and ideas about future retail trends.
Richard Wörösch, managing director of Schwitzke & Partner, gave a lecture about the successful fan-shop concepts of clubs in the German football Bundesliga. The International Retail Application Award 2013 concluded the event: Schwitzke & Partner accepted a special award for the fan shop for FC Schalke 04 in the category “Best Corporate Identity”.
The project was a coproduction of the entire Schwitzke Group: Schwitzke Graphics developed the store branding with expressive graphics and slogans; Schwitzke Project t was in charge of the professional implementation of the entire concept.