Schwitzke & Partner
Schwitzke Project

A new brand image for Basler: Schwitzke & Partner modernize a classic

Feminine, modern and striking. Since June 21 these attributes describe the Basler pilot shop in the fashion house chain Appelrath-Cüpper in Frankfurt.

Düsseldorf’s brand architects from Schwitzke & Partner and Schwitzke Project developed and built an eye-catching store concept that supports the repositioning and rejuvination of the ladie’s fashion brand.

On August 29th, the first free standing store with the new concept will open in Abu Dhabi. The new Basler store concept is colorful and classic, with a touch of extravagance.