Schwitzke & Partner
Schwitzke ID

Breuninger receives “Store of the Year” award

During the 10th Handelsimmobilienkongress (Retail Property Congress) in Berlin, Handelsverband Deutschland, a German trade association, chose the Breuninger department store in Düsseldorf as Store of the Year 2014 in the “Fashion” category. The jury was convinced, among other things, by Breuninger’s very special presentation of goods: Every single piece of presentation furniture on the 16,000 sqm sales area was designed individually and has its own unique character. 

The fashion and lifestyle brand Breuninger opened its department store in Duesseldorf’s Kö-Bogen in October 2013. Schwitzke & Partner accompanied the development of the design concept and was responsible for the implementation planning, the tender award, the site management for the sales areas from ground floor to third floor on a total area of 13,000 square meters, as well as the coordination of 58 shop partners. Schwitzke Graphics developed the façade branding and the shading concept.