Schwitzke & Partner
Schwitzke ID

German Brand Award for sander Brand Development


We got it: On 6 June we won the German Brand Award as Winner in the category Brand Strategy for the conceptual and visual brand development of sander! In cooperation with our client Sander Gruppe, we've created the F&B and Hospitality Brand sander that allows the group to expand their business from B2B food production and catering to B2C hosting.

The sander Hotel started in September last year in Koblenz. This summer, the first location of the sander Restaurant will finally open its doors in Frankfurt-based shopping center MyZeil as part of the new gastro destination Foodtopia.

Beside the whole brand personality of sander, we've developed the entire visual identity as well as the interior design concept, took over the initial communication strategy and marketing measures and accompanied the architectural implementation of the restaurant.

We are beyond proud and happy about winning this award & send congratulations to our client and the team!