Schwitzke & Partner
Schwitzke Project

Reopening of Hugendubel’s ‘World of Books’ at Marienplatz in Munich

Schwitzke creates retail concept and implements refurbishment: After a complete refurbishment with a new store concept, the Hugendubel store at Marienplatz in Munich reopened its doors! The new concept, with its homelike ambience and many highlights, is presented on three sales levels with a total of 1,500 square meters. In addition to the core competence “book”, the chain is also focused on the optimization of the Point of Sale experience through comprehensive customer service. Customers are expressly allowed – and requested – to sit down, read and enjoy themselves in the new Hugendubel flagship store!