Schwitzke & Partner
Schwitzke ID

Repositioning of French Discount Chain MacDan

MacDan, a French non-food discounter, opened the first stores with its new retail concept in Perpignan and Béziers. The storedesign for the brand’s repositioning was created by Schwitzke & Partner, Schwitzke Graphics developed a holistic coporate design and instore branding. Thanks to a striking design language, the discounter sets itself apart from its market environment and follows the requirements of its target group closely by presenting itself as a convenience store. 


Press Release