New brand identity, new flagship store
Craftsmanship meets modern lifestyle
Optician Bode stands for traditional craftsmanship made in Hamburg. The company, which is run by the third generation of the Bode family, has around 80 branches and is one of the largest opticians in Germany. The challenge for Schwitzke & Partner was to develop a shop concept for the new flagship shop on Jungfernstieg that underlines the brand competence and service promise of Optiker Bode.
Modern colours such as the Bode yellow, white, gold, blue and black, a golden sales counter as a place of communication and oak panel parquet create a noble look that underlines the Hanseatic restraint of the flagship store in the heart of Hamburg. The new corporate identity of the optician company, in which the letter O appears as an embracing, open symbol, is also reflected in the interior design.