Schwitzke ID

New Visual Identity for Olaf Benz

CI-Redesign and BtoB-Communication: Premium Bodywear AG from Chemnitz has had the visual appearance of its main brand Olaf Benz redesigned. Schwitzke Graphics revised the logo and developed a succinct claim: “German underwear”. The high-quality underwear brand now makes a clear statement an presents itself with its new visual imagery as emphatically masculine and modern but still genuine – the original CI colors Black, White and Red have remained. In addition to tags, labels and an elaborate packaging, Schwitzke Graphics also created a brochure for the acquisition of BtoB communications, which will help the brand open up new distribution channels.