First Fitness Brand developed by Schwitzke ID launched in Hamburg

Last Thursday, our client TRU Fitness celebrated its brand launch with the opening of a first studio in Hamburg. The mission is to establish sports as a lifestyle, to unite like-minded sports enthusiasts and to reach for higher goals – in a true, raw and bold way. For this new fitness brand, our design department Schwitzke ID has created a unique personality with a strong yet clear visual identity.

We are beyond proud to be part of this exciting brand development and wish all the best for a successful start!

Brand Story & Naming
Corporate Design
Branding Concept

true, raw, bold – that is what TRU Fitness is about