Schwitzke & Partner

New Flagship Store for Shoe Retailer ‘Roland’

Extended store concept in existing location: The Roland flagship store in Bremen, which has a total of 600 square meters on three sales levels, was recently reopened with an experience-oriented new store design tailored to the brand’s target group. The exterior façade already draws the customers’ attention to the modern new look by means of large-format graphics. The store’s interior puts the emphasis on a differentiated sales approach and on staging its premium brand shops. Roland presents itself as an expert multi-brand retailer and focuses on a fashion-conscious, diversified shopping experience. The store concept, which was developed by Schwitzke & Partner, has previously been implemented in several other locations, for instance in Kassel, Frankfurt, and Viernheim.