Visual merchandising concept for Gepp’s – Die Saucenmacher
After revamping the delicatessen brand Gepp’s, Schwitzke ID has now developed a visual merchandising concept to inspire the customer on site.
As a basis for the visual merchandising concept, Schwitzke ID relies on the core brand personality traits defined in the original concept: craft, down-to-earthness and naturalness. Through the installation, the emotional connection to the customer is supported and further strengthened.
The new concept is reflected throughout the entire store. A wide variety of scenarios not only provide the customer direct contact with the product, but also space for individual inspiration and product instructions. A visual highlight is the sauce kitchen, eye-catching and centrally located in the store. The curated selection of decorative items creates a dense and thematic scene.
Now offering enough space for product presentation while simultaneously inspiring customers, the already impressive shop window has been taken to the next level through the visual merchandising measures.
Overall, Schwitzke ID relies on natural materials and lively, authentic staging.