Be the Change: Talk at EHI Retail Design Conference
"Fun" represents the brand essence of our client MediaMarkt – as well as the new guide rails regarding the Customer Experience on PoS. For the consumer electronics reatailer's two pilote stores in Belgium and the Netherlands Schwitzke developed an award-winning Store and Branding Concept, which focuses on the individual person and its need for entertainment.
Along with Jan Störr, Managing Director of MediaMarkt Saturn Marketing GmbH, Markus Schwitzke gives a talk at this year's EHI Retail Design Conference in the Steigenberger Hotel, Cologne. Both share insights about the new "Adventure Customer Experience" and give impressions of why brands need the courage to change to be perceptibly different (19 September, from 11.45h).back