Autohaus Moll: a temple for automotive dreams.
Key facts at a glance:
- Challenge: Conversion of the Autohaus Moll VW car dealership into an emotive showroom for sports cars in the luxury segment – Lamborghini, Aston Martin, and McLaren.
- Special features: Bringing together a divided space in height and design; quality was the top priority with exclusive materials and flawless execution of the overall concept down to the finest detail.
- Approach: General contracting covering everything from the feasibility study to the supervision of the fit-out work and customized furnishings.
- Design: Schwitzke & Partner
A dark frame of large stone slabs wrap around the spaces as a stylistic bracket. Glossy metallic tiles with a mirror effect provide the stage for the automotive presentation.
More than a showroom, this is a temple dedicated to these legendary brands: Aston Martin, Lamborghini, and McLaren.
The Autohaus Moll car dealership wanted to present the top premium segment in keeping with the status of these luxury vehicles. Based on the draft design, Schwitzke Project conducted a feasibility study – for a precise cost calculation. Then the detailed construction plan and schedule were drawn up.
Within the scope of the extensive demolition and structural work, two separate spaces were connected to create a single level that is accessible to vehicles.
Sleek black was chosen to set the atmosphere – and exude serenity. This was achieved with dark materials of premium-quality stone and metal on the walls and floors. LED luminous ceilings were installed to illuminate the sports cars in a brilliant interplay of light and shadow. A large LED display conveys the emotions via multimedia. As a final touch, all furnishings were made to measure – from cabinets that seamlessly blend into the walls to the stylish counter.
When an original James Bond Aston Martin rolled in at the opening, we also felt a shiver of exhilaration run down our spine.