Reopening Unter den Linden
Douglas Flagship Store
„#FORWARDBEAUTY“ in the capital: In October 2019, Douglas, one of the leading premium beauty retailers in Europe, reopened its flagship store in Berlin. To develop all the service and special areas for the 1,000 sq m branch on Unter den Linden we worked with the Douglas Store Experience Team. With a Fragrance Bar, special areas for niche brands and hairdressing services, an Influencer Area, as well as treatment areas, the two-storey flagship store has become a real beauty experience destination.
The design of the areas reflects the retailer’s premium alignment and thereby continues the aim of the modern luxurious design of the flagship store in Frankfurt, as well as of the Douglas PRO Stores in Hamburg. Pastel, feminine touches contrast against spicy tones and brass, as well as concrete and mirrored surfaces. Curved shapes such as wavy back walls or rounded merchandise stands underline the clear graphic lines in the ceiling panels and service cabinets.
Unter den Linden, Berlin
1,000 square meters
„We are delighted that with the relaunch of the flagship store we’ve been able to resume our successful collaboration with Douglas.”