Future Concept for Garden Center Association

Plants & Co. as a Lifestyle

For Sagaflor AG’s system group grün erleben, Schwitzke developed a garden center future concept that builds on current social trends. The key motif for the repositioning was to emotionalize the nature theme: Pflanze & Co. as a new life attitude, enabling the customer to experience and feel the green lifestyle.

Adopting this concept, the company Pflanzen Breuer re-opened its renovated garden center in St. Augustin in March of 2018. Visitors are now greeted by a green, adventurous location with an open, modern design and inviting café area. Apart from the optimization of departments, the merchandise presentation and walkways, Schwitzke & Partner, together with the customer, located highlights and focal themes in the center. The entrance was changed from two compact entrances to a spacious entrance area so that garden enthusiasts can now feel very welcome.

Furthermore, Schwitzke & Partner refined the GARTEN KÜCHE café bistro into a standalone enjoyment area. Expanded on the doubled space, the restaurant now invites customers to enjoy delicious moments the entire day, from breakfast to cold and warm snacks to a lovely chat over coffee.

Pflanzen Breuer, St. Augustin
8,000 square meters

The new store concept enables the visitor to experience and feel the green lifestyle.

Pflanzen Breuer
St. Augustin

Pflanzen Breuer
St. Augustin

Pflanzen Breuer
St. Augustin

Pflanzen Breuer
St. Augustin

Pflanzen Breuer
St. Augustin

Pflanzen Breuer
St. Augustin

Pflanzen Breuer
St. Augustin