Cross-border future concept
With the motto „Sport to the People“, Intersport is positioning itself as a retailer brand with a high quality service and advice on the market. For the association group, Schwitzke developed a transnational retail and branding concept. The aim: more customer approach, more emotionality, more digital elements. The new store concept picks up on exactly this idea and further strengthens the purchasing network with a look that both profiles the umbrella brand and sets regional accents at the respective locations. The individual assortment ranges are clearly communicated by a clear visualization and a consistently conceived branding. At the newly created inspiration spaces such as the experience points and action places, current brands can be staged and products can be tested.
Berlin, Den Haag / The Netherlands