New Bags & Accessory Department for Ludwig Beck

Feminine Design Concept

For the extended bag and accessories division of Munich department store Ludwig Beck, Schwitzke & Partner created a design concept which underlines the retailer’s fashion expertise and gives the section an independent and conspicuous character.

The new look is feminine and plays with strong color combinations: Rosé and rust tones contrast with light blue and teal, providing a striking stage for the multi-label department and creating a clear distinction from the individual brands’ shop-in-shop spaces. The materials are high-quality and have been coordinated with great care and sensitivity. Subtly applied brass elements, terrazzo, mirror surfaces and a well-matched set of freestanding furniture all serve to present the goods in a down-to-earth atmosphere of exclusivity consistent with the long-established department store’s overall image. Customers are surprised by new brand shops for MCM, Longchamp and Furla, as well as Tom Ford, Hermès and Kiehl’s in the cosmetics department.

Ludwig Beck, Munich
Bags & Accessories

The Design Concept underlines the retailer’s fashion expertise.

Ludwig Beck Munich
Bags & Accessories

Ludwig Beck Munich
Bags & Accessories

Ludwig Beck Munich
Bags & Accessories

Ludwig Beck Munich
Bags & Accessories

Ludwig Beck Munich
Bags & Accessories