PVH: nonstop building transformation.
Key facts at a glance:
- Challenge: Ongoing refurbishment and fit-out of the German headquarters of PVH, the holding company of Tommy Hilfiger and Calvin Klein.
- Special features: Landmarked building with dozens of individual projects from the facade to the roof; from offices, showrooms, and the reception area to a restaurant and cinemas.
- Approach: Holistic support; nearly daily presence since 2006; close cooperation with Amsterdam PVH designers and institute for protection of historic buildings.
- Design: PVH design team
Reaching skyward – frameless glass office partitions afford a light-flooded, sound-insulated workspace.
The Alte Mälzerei in the Düsseldorf Zollhafen (old customs port) is a landmarked six-story brick building built in 1897. It serves working and representational functions for PVH – the headquarters of Tommy Hilfiger and CK for DACH and further regions.
The uninterrupted fit-out began in 2006. Today the reception area is a stylish People’s Place. The latest collections are staged in multimedia showrooms and fully digital cinemas. The fashion designers work in lounge-like spaces. Schwitzke Project’s responsibilities range from the newly designed restaurant, complete with high-quality kitchen technology, to the modernization of the executive floor.
None of this would be possible without the almost daily collaboration with PVH, on-site and internationally. Schwitzke Project is there, flexibly and on call, to take on the next unconventional design idea and find ways to realize it in the existing building structure – jointly with the relevant authorities.
A call is just coming in. A new installation in the underground garage? No problem, we’re on our way.