The Sander Group has been a key player in the German food service market for more than 40 years. Since September 2018, the company has also been conquering the consumer market – with a brand family for the hotel and catering industry that has been newly developed in our company.
The group set the (first) milestone on the way to strategic further development with the first sander hotel in Koblenz. The result is a new budget design hotel with 100 hotel rooms. A casual ambiance of urban design with deliberately employed nature references, contemporary IT technology and high-quality equipment convince business travelers and tourists alike. In summer 2019, the sander restaurant in Frankfurt will be the next step towards a holistic brand experience. In close cooperation with the client, in addition to the strategic positioning, we developed a complete visual identity and an urban design for the 800 square meter restaurant and supported the brand launch with communications until the opening.
The new content and design of the sander brand family was awarded the German Brand Award in the Brand Strategy category in 2019.
<p><strong>Brand development, corporate design, & branding, communication:</strong> Schwitzke ID<br><strong>Architecture:</strong> Schwitzke & Partner</p>