US-Brand in London’s Best Location
Tommy Hilfiger Flagship Store
With the flagship store on famous Regent Street, we designed a destination for the American premium label that places the focus on digital elements and completes the omni-channel strategy. The brand‘s world is showcased across two floors in a classic, cool American look. Its design language adds an elegant and nautically inspired atmosphere with numerous details: Mid-room furniture whose shape and material language are reminiscent of a yacht, fishbone parquet, surfaces emblazoned with the initials “TH”.
Retail across all channels
Digital elements are placed throughout the entire store for a profound shopping experience: The visitor can display a T-shirt in the right color and size on the shelf at the touch of a button or view the label’s entire collection on a screen. Customer value is always the priority. An additional highlight is the People’s Place – a restaurant concept that invites customers to hang around, underscoring a holistic brand experience.
Regent Street, London
1.000 square meters