From 75 to 150 square meters: awsum Concept Store starts fall season with bigger retail space
The new destination provides twice as much space as before for selected bicycles and e-bikes as well as accompanying products for urban mobility.
There’s a new old kid in town: Our awsum Concept Store has a new residence! A few weeks ago, the team – and all the bikes – moved only a few meters towards Ackerstraße, into the corner store Hermannstraße 24. The new space is now twice as big as before and provides an expanded product range of high-class bikes as well as appropriate clothing and accessories.
Since August, the Concept Store can be found in the former premises of the “Waschsalon”. The entire ground floor was renovated to present the assortment in a bright and pure environment, with beautiful old brick walls which let the bikes shine. With overall six windows, the corner store provides a generous view inside and of the products. Beside their private label e-bikes and the well-known Schindelhauer Bikes, awsum now also provides bicycles from the Italian brand Bella Ciao as well as from the Cologne-based duo mika amaro. New to the assortment are also e-bikes made by the Spanish manufactory Desiknio that only produces on demand – and a maximum of five bikes per day.
Schwitzke & Partner
„For the new store, we could gain one of the most beautiful retail spaces in this district.“
– Karl Schwitzke