W&V-Interview: Stores as the walkable facebook

After the shutdown means before the reunion!

Knowing that especially after the Corona period people are longing for real experiences, the magazine W&V dedicated this year’s May issue to the topic “Experience”. Therefore, Editor in Chief Rolf Schröter talked to SID Managing Director Markus Schwitzke about the impact of Social Distancing on analog as well as digital touchpoints and why retailers from now on will have to define the store as a communication medium.

Read the entire digital interview as a W&V subscriber:
https://www.wuv.de/wuvplus/der_store_wird_zum_physisch_begreifbaren_facebook 

Interview W&V
Issue 5 / 2020

“It’s about both analog and digital – not one or the other.”

– Markus Schwitzke, Managing Director Schwitzke ID