New district at the Wiesn
Located in the Westend of Munich, the shopping district Forum Schwanthalerhöhe unites brand stores with gastronomy, service and co-working areas on three levels. For this destination, Schwitzke developed a strong brand identity inspired by classicism and perceptible through the entire interior design and mall branding. The goal was to create a place with a character that totally refers to the city as well as to develop a stylistic bracketthrough the entire mall. Wherever the DNA of the center appears – e.g. voids and ceiling panels, seating lounges or elevator lobbies, co-working and gastro areas as well as customer toilets. The interior architecture takes up the classicism with its clear lines, simple furniture designs and noble materials. Further, we initiated and accompanied the development of the kinetic airspace installation “Pendelwelle“ by Ingo Maurer.
25.000 square meters