For everyone to enjoy: The first location of the new restaurant sander launched in Frankfurt
Food lovers can now enjoy modern German cuisine in an urban ambiance morning, noon and night. Schwitzke has developed the whole sander brand identity, from its visual identity to the restaurant design, and supported brand communication up to the opening.
On 18 July 2019, the first location of the new food concept sander opened as part of the experience destination Foodtopia at the Frankfurt-based shopping center MyZeil. Together with our client Sander Group Schwitzke developed a strong brand family for the Food & Hospitality sector that enables the client to grow towards consumer market. Beside the strategic positioning Schwitzke created the complete visual identity as well as an urban design for the 800 square meters restaurant and accompanied the brand launch’s communication until the opening.
Brand Development, CI & Branding, Communications:
Schwitzke & Partner
„sander ist he first systematic gastronomic option that combines German cuisine with quality in terms of both taste and atmosphere.“
– Markus Schwitzke