Skin Care staged at the highest level
For the Douglas Pro Store in Hamburg Eppendorf, we created a store design with a touch of luxury and a clear character in collaboration with our client Douglas. The novel retail format is part of the company‘s new brand strategy and is supposed to strengthen the positioning within the premium segment. The modern, clear atmosphere with light walls and a cast floor is complemented by luxurious brass and gray velvet. Shelves in anthracite set urban contrasts. With entering the treatment area as well as the customer corridor and toilet, the design changes to a more feminine, yet soft atmosphere with light powdery shades and fluent curtains. The store’s central highlight is the inviting Beauty Table where customers have the chance to test products and to experience the assortment.
100 square meters