The store provides the entire product range of fan merchandise as well as the opportunity to purchase tickets in the future. Therefore, the architects developed an individual “Fortuna Büdchen” for the fan shop, as a tribute to the legendary pump room at the bank of the Rhine. If required, the Büdchen expands the sales area to five cash desks in total instead of three, and enables a smooth service at peak times. Further the red-framed area serves for the presentation of highlight products and special collections. From now on, Fortuna fans can also get the purchased shirts flocked on-site with their favorite player’s name or the sleeve emblem.
Beside the sales area, also the shop’s facade was upgraded: The outdated blinds on both entries were exchanged by modern, extensive signs that now provide an optimized long-distance effect and speak to fans as well as to tourists even from far away.