THERE IS STILL AN AWFUL LOT TO BE DONE.
THE WORLD IS GETTING SMALLER.
In the age of the Internet, we live in a kind of internationality that would have been inconceivable some years ago – at all times and wherever we are. Shopping, finding out information, orientating oneself – everything is global and possible with virtually no time delay. The saying “Communication is global, business is local” is thus more relevant than ever. The brand strategies of international companies are certainly globally oriented, but for a retail store to be successful, national and regional peculiarities must also be taken into account. This applies both to the products with regards quality, style and pricing and to the retail concept.
The merchandising, the product density and thus the store design must be tailored to the national market. What is important for the brand is how it is integrated into the respective environment. This not only includes the field of competitors, but also the country, the city, the street and the store itself. We believe that being at the heart of the action and being well connected with service providers and suppliers on-site is a huge advantage. With our headquarters in Düsseldorf and branches in Berlin, Dubai and Krakow as well as Paris and London, we are able to support not only our German clients with their expansion plans, but also international companies in their local or international markets.