We enable brands

Personal, confidential, strategic.

Driven by digitalization, the trade industry currently experiences an unparalleled structural transformation. To pass this change and to emerge from it as a future-proof company, brands have to change, realign and reposition themselves. No matter what size, no matter which industry and no matter which business model or product.
With the Schwitzke Lab, we support companies on their way to change. In the form of personal workshops and coachings by our founders Karl and Klaus Schwitzke, with more than 40 years of trade experience the perfect sparring partners for decision-makers.

As retail experts and industry innovators they have a professional perspective on business model and assortment, give support in terms of realignment and positioning and provide personal recommendations of action for strategic decisions. For both stationary retailers and digital pure players.
Together with our clients we want to think laterally, change perspectives and develop new ideas. We want to find out, what drives an individual brand forward and what turns a customer’s brand experience into a “seamless experience”. Real brand enablement where brand decisions are made.


Schwitzke Lab GmbH

Tußmannstr. 70
40477 Düsseldorf

Phone: +49 211 44035-136
Fax: +49 211 480222

Karl Schwitzke: karl.schwitzke@schwitzke.com
Klaus Schwitze: klaus.schwitzke@schwitzke.com