{"id":1435,"date":"2022-08-25T13:09:00","date_gmt":"2022-08-25T13:09:00","guid":{"rendered":"https:\/\/schwitzke.com\/news\/experience-first-sales-second-the-reinvention-of-the-showroom"},"modified":"2023-02-23T10:38:33","modified_gmt":"2023-02-23T10:38:33","slug":"experience-first-sales-second-the-reinvention-of-the-showroom","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/experience-first-sales-second-the-reinvention-of-the-showroom\/","title":{"rendered":"Experience first, Sales second: the reinvention of the showroom"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2022\/08\/Swing-Collection-Showroom-I-Duesseldorf-I-2022_1.webp” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” title_text=”Swing-Collection-Showroom-I-Duesseldorf-I-2022_1″ sticky_enabled=”0″][\/sc_header_image][sc_headline variant=”large_with_date” headline=”Experience first, Sales second: the reinvention of the showroom” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/sc_headline][sc_headline variant=”subheadline” headline=”SWING\u2019s D\u00fcsseldorf showroom presents itself as a new meeting place” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/sc_headline][sc_text offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” marginaltext=”<p><strong>Tina Jokisch<\/strong><br>Managing Direktor Schwitzke & Partner<\/p>
\n<p>Mail: tina.jokisch@schwitzke.com<br>Tel: +49 211 44035 212<\/p>
\n<p>&nbsp;<\/p>
\n<p><strong>Wolfgang Sigg<\/strong><br>Managing Director Schwitzke Project<\/p>
\n<p>Mail: wolfgang.sigg@schwitzke.com<br>Tel: +49 211 44035 402<\/p>” sticky_enabled=”0″]<\/p>\n

The occasionwear label SWING has been known for feminine day dresses, elegant cocktail dresses and festive evening gowns for over 30 years. Now SWING has moved into a new presence on Kaiserswerther Stra\u00dfe in the centrally located showroom network of renowned fashion brands in D\u00fcsseldorf. We were responsible for the design and remodeling of the 200 m\u00b2 showroom. <\/p>\n

Not only the individuality of the products plays a role in the fashion business, but also the place where the products are presented. The new showroom reflects the brand essence and has become the new meeting place for shoppers. The harmonious atmosphere with a beautiful lounge area invites shoppers to linger and turns the product presentation into an experience. This is ensured by coordinated pastel shades accentuated by black-lacquered metal elements and brass, which convey the brand\u2019s contrasting DNA: positive, feminine and yet exciting and modern. <\/p>\n

[\/sc_text][sc_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2022\/08\/Swing-Collection-Showroom-l-Duesseldorf-I-2022_2.webp” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” title_text=”Swing-Collection-Showroom-l-Duesseldorf-I-2022_2″ sticky_enabled=”0″][\/sc_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Experience first, Sales second: the reinvention of the showroom<\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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SWING\u2019s D\u00fcsseldorf showroom presents itself as a new meeting place<\/h3>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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”<p><strong>Tina<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":4,"featured_media":1229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47,48],"tags":[],"class_list":["post-1435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationale-marken-en","category-retailer-en"],"yoast_head":"\nexperience-first-sales-second-the-reinvention-of-the-showroom | Schwitzke<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schwitzke.com\/en\/experience-first-sales-second-the-reinvention-of-the-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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