Wolfgang Sigg<\/strong>
Managing Director Schwitzke Project GmbH<\/p>\n
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/website-coffee_VCOM_TOMMY-HILFIGER_FLAGSHIP-STORE_BERLIN_07.webp” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_header_image][sc_headline variant=”large_with_date” headline=”New flagship store at Kurf\u00fcrstendamm” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_headline][sc_headline variant=”subheadline” headline=”The US brand\u2019s retail space becomes a tribute to the golden age of cinema” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_headline][sc_text variant=”text_and_image” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/VCOM_TOMMY-HILFIGER_FLAGSHIP-STORE_BERLIN_06-300×200-1.webp” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
50s cinema charm meets modern retail design: thanks to the extensive renovation work carried out by Schwitzke Project as general contractor, the Tommy Hilfiger store on Berlin\u2019s Kurf\u00fcrstendamm now presents itself in a new look. Inspired by the history of the premises, which once served the Astor cinema, the cinematic look runs through the two-storey listed building dating back to 1896. This is the third time that the D\u00fcsseldorf-based shopfitting specialist has been commissioned to redesign the flagship shop on Berlin\u2019s most famous boulevard according to the specifications of Tommy Hilfiger\u2019s creative team. <\/p>\n
In order to add a small, integrated caf\u00e9 area to the shop, Schwitzke Project installed a new fa\u00e7ade element that serves as direct access to the caf\u00e9. On the upper and lower floors of the store, the former floor was replaced by parquet with stone frieze and the sanitary facilities and changing area were kept in expressive red. The entire store is dominated by the colour spectrum of the US fashion brand: red, white and blue. <\/p>\n
In addition to repairing and renewing the entire electrical installations, fire protection and air conditioning, Schwitzke Project also optimised the storage areas and built new staff rooms. The highlight of the ground floor is a popcorn counter with a 50s look that serves as a cash desk. The former large-screen as well as some screens and curtains reminiscent of past theatre times pay tribute to the building\u2019s almost 70-year cinema past. <\/p>\n
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<\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>50s cinema charm meets modern retail design: thanks to […]<\/p>\n","protected":false},"author":4,"featured_media":1293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47,48],"tags":[],"class_list":["post-1486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationale-marken-en","category-retailer-en"],"yoast_head":"\n