{"id":1664,"date":"2022-10-05T17:57:00","date_gmt":"2022-10-05T17:57:00","guid":{"rendered":"https:\/\/schwitzke.com\/uncategorized\/lfdy-store-ehrenstrasse"},"modified":"2023-02-23T18:45:07","modified_gmt":"2023-02-23T18:45:07","slug":"lfdy-store-ehrenstrasse","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/lfdy-store-ehrenstrasse\/","title":{"rendered":"LFDY Store Ehrenstra\u00dfe"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2022\/08\/S22-016_KJ_9723-1.webp” offset_bottom=”sm” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_header_image][sc_headline variant=”large_with_date” headline=”LFDY Store Ehrenstra\u00dfe” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_headline][sc_headline variant=”subheadline” headline=”Cologne 2022″ offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_headline][sc_text variant=”text_and_image” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/S22-007_KJ_9531.webp” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

Re-opening of the streetwear label Live Fast Die Young on Ehrenstra\u00dfe in Cologne.<\/p>\n

On 100 m\u00b2, LFDY shows its community the current collection in a minimalist atmosphere. The aim was to implement the brand\u2019s proven showroom concept with just a few elements. With a monochrome warm white look, the new design of the store focuses on restraint as a background for the goods sorted by colour. <\/p>\n

The black shop window front frames the view into the uniformly bright store and creates an exciting black and white contrast reminiscent of a Polaroid print. The collection is presented along one side of a whitewashed brick wall, drawing customers all the way to the back of the store, where the changing rooms and the \u201cfiling cabinet\u201d for the collection pieces, iconic in every store, are located. <\/p>\n

Central to the design were the partially exposed rough stone walls contrasting with the smooth, light-coloured shell of the space. Also in warm white are the custom-made collection bars and the filing cabinet made of powder-coated sheet steel, as well as the free-standing furniture for the cash desk and the presentation table made of solid surface material. Minimalist-pure is thus defined by a mix of new goods carriers, a newly developed lighting system and selected vintage furniture. Tone on tone. <\/p>\n

 <\/p>\n

Interior design: <\/strong>Schwitzke & Partner<\/p>\n

Completion:<\/strong> November 2022<\/p>\n

Area:<\/strong> 100qm<\/p>\n

Service:<\/strong> LPH1-8<\/p>\n

Lighting concept:<\/strong> Schwitzke with Candus GmbH<\/p>\n

Photographer:<\/strong> Katharina Jaeger<\/p>\n

[\/sc_text][sc_media_slider_parent offset_top=”sm” offset_bottom=”md” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][sc_media_slider_child label=”1″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/LFDY-Frontal.webp” caption=”<p><strong>Live Fast Die Young<\/strong><\/p>
\n<p>Cologne<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”2″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/S22-010_KJ_9599.webp” caption=”<p><strong>Live Fast Die Young<\/strong><\/p>
\n<p>Cologne<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”3″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/S22-019_KJ_9767.webp” caption=”<p><strong>Live Fast Die Young<\/strong><\/p>
\n<p>Cologne<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”4″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/S22-011_KJ_9619.webp” caption=”<p><strong>Live Fast Die Young<\/strong><\/p>
\n<p>Cologne<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][\/sc_media_slider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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LFDY Store Ehrenstra\u00dfe<\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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Cologne 2022<\/h3>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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\"\"<\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Re-opening of the streetwear label Live Fast Die Young on Ehrenstra\u00dfe in Cologne. On 100 m\u00b2, LFDY shows its community the current collection […]<\/p>\n","protected":false},"author":4,"featured_media":976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47,48],"tags":[],"class_list":["post-1664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationale-marken-en","category-retailer-en"],"yoast_head":"\nLFDY Store Ehrenstra\u00dfe | Schwitzke<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schwitzke.com\/en\/lfdy-store-ehrenstrasse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LFDY Store Ehrenstra\u00dfe | Schwitzke\" \/>\n<meta property=\"og:description\" content=\"Re-opening of the streetwear label Live Fast Die Young on Ehrenstra\u00dfe in Cologne. 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