{"id":1685,"date":"2021-12-15T09:55:59","date_gmt":"2021-12-15T09:55:59","guid":{"rendered":"https:\/\/schwitzke.com\/uncategorized\/optiker-bode-new-brand-identity-new-flagship-store"},"modified":"2023-02-23T18:55:09","modified_gmt":"2023-02-23T18:55:09","slug":"optiker-bode-new-brand-identity-new-flagship-store","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/optiker-bode-new-brand-identity-new-flagship-store\/","title":{"rendered":"Optiker Bode: New brand identity, new flagship store"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/MG_7884.webp” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_header_image][sc_headline variant=”large_with_date” headline=”New brand identity, new flagship store” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_headline][sc_headline variant=”subheadline” headline=”Craftsmanship meets modern lifestyle” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_headline][sc_text variant=”text_and_image” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/MG_7918-Carolin-Ludwig-FOTOGRAFISCHE-WERKSTATT.webp” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

Optician Bode stands for traditional craftsmanship made in Hamburg. The company, which is run by the third generation of the Bode family, has around 80 branches and is one of the largest opticians in Germany. The challenge for Schwitzke & Partner was to develop a shop concept for the new flagship shop on Jungfernstieg that underlines the brand competence and service promise of Optiker Bode. <\/p>\n

Modern colours such as the Bode yellow, white, gold, blue and black, a golden sales counter as a place of communication and oak panel parquet create a noble look that underlines the Hanseatic restraint of the flagship store in the heart of Hamburg. The new corporate identity of the optician company, in which the letter O appears as an embracing, open symbol, is also reflected in the interior design. <\/p>\n

<\/strong><\/p>\n

Tina Jokisch<\/strong>
Managing Direktor Schwitzke & Partner<\/p>\n

Mail: tina.jokisch@schwitzke.com
Tel: +49 211 44035 212<\/p>\n

 <\/p>\n

Photos: fotografische Werkstatt, Carolin Ludwig<\/span><\/p>\n

[\/sc_text][sc_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/MG_8121.webp” _builder_version=”4.19.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/sc_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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New brand identity, new flagship store<\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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Craftsmanship meets modern lifestyle<\/h3>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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\"\"<\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Optician Bode stands for traditional craftsmanship made in Hamburg. The company, which is run by the third generation […]<\/p>\n","protected":false},"author":4,"featured_media":817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47,48,50],"tags":[],"class_list":["post-1685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationale-marken-en","category-retailer-en","category-shopping-center-en"],"yoast_head":"\nOptiker Bode: New brand identity, new flagship store | Schwitzke<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schwitzke.com\/en\/optiker-bode-new-brand-identity-new-flagship-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optiker Bode: New brand identity, new flagship store | Schwitzke\" \/>\n<meta property=\"og:description\" content=\"Optician Bode stands for traditional craftsmanship made in Hamburg. 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