{"id":1786,"date":"2019-10-30T17:05:06","date_gmt":"2019-10-30T17:05:06","guid":{"rendered":"https:\/\/schwitzke.com\/uncategorized\/schwitzke-designs-new-douglas-flagship-store-in-berlin"},"modified":"2023-02-23T19:52:08","modified_gmt":"2023-02-23T19:52:08","slug":"schwitzke-designs-new-douglas-flagship-store-in-berlin","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/schwitzke-designs-new-douglas-flagship-store-in-berlin\/","title":{"rendered":"Schwitzke designs new Douglas flagship store in Berlin"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”et_body_layout”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/02_Douglas_Flagship-Store_Berlin_Retail-Design_Architecture_Schwitzke-Partner_1920-1200px.webp” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_header_image][sc_headline variant=”large_with_date” headline=”Schwitzke designs new Douglas flagship store in Berlin” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_headline][sc_headline variant=”subheadline” headline=”Schwitzke & Partner worked with the Douglas Store Experience Team to develop the design for all the service and special areas at the flagship store to make the branch a real experience destination for individual beauty.” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_headline][sc_text marginaltext=”<p><strong>Architecture:<\/strong><br>Schwitzke & Partner<\/p>” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

\u201e#FORWARDBEAUTY\u201c in the capital: On Wednesday, 30 October, Douglas, one of the leading premium beauty retailers in Europe, reopened its flagship store in Berlin. The Dusseldorf architecture studio Schwitzke & Partner worked with the Douglas Store Experience Team to develop all the service and special areas for the 1,000 sq m branch on Unter den Linden. With a Fragrance Bar, special areas for niche brands and hairdressing services, an Influencer Area, as well as treatment areas, the two-storey flagship store has become a real beauty experience destination. <\/p>\n

So the architects developed the central beauty table into a Nail & Blow Dry Bar, where customers can enjoy a manicure or have their hairstyle or makeup refreshed. A Niche Brand Corner in strong saffron red presents exclusive perfume brands in a suitably luxurious setting. At the Perfume Bar with a mirrored ceiling panel, the customers can test perfumes and have exclusive consultations. The Influencer Area offers digital brand ambassadors the opportunity to stage and share their photos or videos in the store. <\/p>\n

The future strategy of Douglas, #FORWARDBEAUTY, is applied consistently in its flagship store in Berlin, strengthening its positions as the top destination for beauty. The design of the areas reflects the retailer\u2019s premium alignment and thereby continues the aim of the modern luxurious design of the flagship store in Frankfurt, as well as of the Douglas PRO Stores in Hamburg. Pastel, feminine touches contrast against spicy tones and brass, as well as concrete and mirrored surfaces. Curved shapes such as wavy back walls or rounded merchandise stands underline the clear graphic lines in the ceiling panels and service cabinets. <\/p>\n

[\/sc_text][sc_statement variant=”image_left_statement_right” image_left_statement_right_headline=”\u201eWe are delighted that with the relaunch of the flagship store we\u2019ve been able to resume our successful collaboration with Douglas.\u201d” image_left_statement_right_author=”Tina Jokisch” image_left_statement_right_image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/05_Douglas_Flagship-Store_Berlin_Retail-Design_Architecture_Schwitzke-Partner_1920-1200px.webp” offset_top=”sm” offset_bottom=”sm” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_statement][sc_media_slider_parent offset_top=”sm” offset_bottom=”md” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][sc_media_slider_child label=”1″ image=”https:\/\/schwitzke.com\/schwitzke-partner\/wp-content\/uploads\/sites\/3\/2023\/01\/08_Douglas_Flagship-Store_Berlin_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Douglas Flagship Store<\/strong><\/p>
\n<p>Unter den Linden, Berlin<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”2″ image=”https:\/\/schwitzke.com\/schwitzke-partner\/wp-content\/uploads\/sites\/3\/2023\/01\/06_Douglas_Flagship-Store_Berlin_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Douglas Flagship Store<\/strong><\/p>
\n<p>Unter den Linden, Berlin<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”3″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/07_Douglas_Flagship-Store_Berlin_Retail-Design_Architecture_Schwitzke-Partner_1920-1200px.webp” caption=”<p><strong>Douglas Flagship Store<\/strong><\/p>
\n<p>Unter den Linden, Berlin<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”4″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/13_douglas_flagship-store_berlin_schimweg_retail-design_schwitzke_0656.webp” caption=”<p><strong>Douglas Flagship Store<\/strong><\/p>
\n<p>Unter den Linden, Berlin<\/p>” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”5″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/04_Douglas_Flagship-Store_Berlin_Retail-Design_Architecture_Schwitzke-Partner_1920-1200px.webp” caption=”<p><strong>Douglas Flagship Store<\/strong><\/p>
\n<p>Unter den Linden, Berlin<\/p>” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][sc_media_slider_child label=”6″ image=”https:\/\/schwitzke.com\/schwitzke-partner\/wp-content\/uploads\/sites\/3\/2023\/02\/04_Douglas_Flagship-Store_Berlin_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Douglas Flagship Store<\/strong><\/p>
\n<p>Unter den Linden, Berlin<\/p>” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/sc_media_slider_child][\/sc_media_slider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Schwitzke designs new Douglas flagship store in Berlin<\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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