{"id":1792,"date":"2019-09-02T16:40:00","date_gmt":"2019-09-02T16:40:00","guid":{"rendered":"https:\/\/schwitzke.com\/news\/eleventh-manufactum-department-store-opens-in-hanover"},"modified":"2023-02-23T19:54:14","modified_gmt":"2023-02-23T19:54:14","slug":"eleventh-manufactum-department-store-opens-in-hanover","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/eleventh-manufactum-department-store-opens-in-hanover\/","title":{"rendered":"Eleventh Manufactum department store opens in Hanover"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/01_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” title_text=”01_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” sticky_enabled=”0″][\/sc_header_image][sc_headline variant=”large_with_date” headline=”Eleventh Manufactum department store opens in Hanover” offset_top=”xs” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/sc_headline][sc_headline variant=”subheadline” headline=”After the successful opening of the first international department store in Vienna, this year our client Manufactum opened his eleventh location on Georgstra\u00dfe in Hanover.” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/sc_headline][sc_text marginaltext=”<p><strong>Architecture:<\/strong><br><span>Schwitzke & Partner<\/span><\/p>” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

On a sales area of about 700 square meters, the three-storey shop provides products from the fields of apparel, furnitures and home textiles up to kitchen and gardening accessories or body care. For the new department store, Schwitzke & Partner developed the entire retail and gastro concept. <\/p>\n

Adapted to the capital city of Lower Saxony, the design concept presents itself in an urban, modern and light way. Bright oak wood is used as the main material for product furnishings combined with light gray colored floor tiles and exposed concrete surfaces on the ceiling, black steel as well as dark natural stone with green and gray cement tiles in the caf\u00e9 counter area provide a contemporary lightness and valuable nonchalance. The rounded glass facade that is stretched over the store\u2019s entire height and length turns the department store into an inviting, open location, which welcomes its visitors and displays the \u201cgood things\u201d in the store.
The open stairwell embraces a transparent elevator that unites all three sales levels \u2013 from lower to the upper floor. On the ground level of the department store, visitors also find the popular caf\u00e9 brot&butter as well as a sales counter with selected delicacies and caf\u00e9 products. <\/p>\n

[\/sc_text][sc_statement variant=”image_left_statement_right” image_left_statement_right_headline=”\u201cAdapted to Hanover, the design concept presents itself in an urban, modern and light way.\u201d” image_left_statement_right_image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/02_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” offset_top=”sm” offset_bottom=”sm” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” title_text=”02_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” sticky_enabled=”0″][\/sc_statement][sc_media_slider_parent offset_top=”sm” offset_bottom=”md” _builder_version=”4.20.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][sc_media_slider_child _builder_version=”4.20.0″ _module_preset=”default” theme_builder_area=”et_body_layout” label=”1″ caption=”<p><strong>Manufactum Department Store<\/strong><br>Hannover<\/p>” title_text=”06_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/06_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” hover_enabled=”0″ sticky_enabled=”0″][\/sc_media_slider_child][sc_media_slider_child _builder_version=”4.20.0″ _module_preset=”default” theme_builder_area=”et_body_layout” label=”2″ title_text=”07_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/07_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Manufactum Department Store<\/strong><br>Hannover<\/p>” hover_enabled=”0″ sticky_enabled=”0″][\/sc_media_slider_child][sc_media_slider_child _builder_version=”4.20.0″ _module_preset=”default” theme_builder_area=”et_body_layout” label=”3″ title_text=”08_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/08_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Manufactum Department Store<\/strong><br>Hannover<\/p>” hover_enabled=”0″ sticky_enabled=”0″][\/sc_media_slider_child][sc_media_slider_child _builder_version=”4.20.0″ _module_preset=”default” theme_builder_area=”et_body_layout” label=”4″ title_text=”03_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/03_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Manufactum Department Store<\/strong><br>Hannover<\/p>” hover_enabled=”0″ sticky_enabled=”0″][\/sc_media_slider_child][sc_media_slider_child _builder_version=”4.20.0″ _module_preset=”default” theme_builder_area=”et_body_layout” label=”5″ title_text=”04_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/04_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Manufactum Department Store<\/strong><br>Hannover<\/p>” hover_enabled=”0″ sticky_enabled=”0″][\/sc_media_slider_child][sc_media_slider_child _builder_version=”4.20.0″ _module_preset=”default” theme_builder_area=”et_body_layout” label=”6″ title_text=”05_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2023\/02\/05_Manufactum_Hannover_Department-Store_Sustainability_Architecture_Retail-Design_Schwitzke_1920-1200px-scaled.webp” caption=”<p><strong>Manufactum Department Store<\/strong><br>Hannover<\/p>” hover_enabled=”0″ sticky_enabled=”0″][\/sc_media_slider_child][\/sc_media_slider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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\n\t\t\t\t\t\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":4,"featured_media":1357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-1792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retailer-en"],"yoast_head":"\nEleventh Manufactum department store opens in Hanover | Schwitzke<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schwitzke.com\/en\/eleventh-manufactum-department-store-opens-in-hanover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eleventh Manufactum 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