{"id":3629,"date":"2024-10-16T11:26:00","date_gmt":"2024-10-16T11:26:00","guid":{"rendered":"https:\/\/schwitzke.com\/the-kapten-son-experience-store-was-designed-by-schwitzke\/"},"modified":"2024-10-16T15:12:54","modified_gmt":"2024-10-16T15:12:54","slug":"the-kapten-son-experience-store-was-designed-by-schwitzke","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/the-kapten-son-experience-store-was-designed-by-schwitzke\/","title":{"rendered":"The Kapten & Son Experience Store was designed by Schwitzke."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2024\/10\/2024_Q4_REOPENING_STORE_COLOGNE20-scaled.jpg” offset_bottom=”sm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_header_image][sc_headline variant=”large_with_date” headline=”"Be the Experience" Store: Opening von Kapten & Son” offset_top=”xs” offset_bottom=”sm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_headline][sc_headline variant=”subheadline” headline=”D\u00fcsseldorf, October 2024″ offset_bottom=”sm” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_headline][sc_text variant=”text_and_image” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2024\/10\/2024_Q4_REOPENING_STORE_COLOGNE61-scaled.jpg” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” alt=”Laden Kapten & Son , Frau vor %22Wunderspiegel%22. man sieht sich von allen Seiten.” title_text=”2024_Q4_REOPENING_STORE_COLOGNE61″ sticky_enabled=”0″]<\/p>\n

For the German backpack brand Kapten & Son, we as architects took on the exciting task of redesigning the flagship store in Cologne. On an area of 130 m\u00b2, we developed a concept that embodies the guiding principle “Be the Experience” and transforms the store into an inspiring environment. <\/p>\n

Our goal was to create a store that optimally showcases the Kapten & Son brand and its lifestyle products. Innovative elements such as the “Magic Mirror” and the “Packing Table” make the shopping experience interactive and unique. The “Magic Mirror,” for example, allows customers to see themselves from all angles. <\/p>\n

The centerpiece of the store is the “Packing Table,” a specially designed wooden cube with a metal frame and storage solutions, where customers can directly test backpacks and bags. Various items such as laptops, tablets, and books are available for customers to fill their desired products and check the carrying characteristics. <\/p>\n

Another section of the store is dedicated to suitcases. The room, with its metal-clad walls and oval windows, resembles the interior of an airplane. Here, customers can check the carry-on suitability of the suitcases\u2014another practical innovation. Glasses are elegantly displayed on the walls in a separate area, while a Scandinavian-style bench and circular wooden mirrors complete the minimalist look. <\/p>\n

Our design combines clear aesthetics and functionality, creating an experience that goes beyond mere sales. The new Kapten & Son store in Cologne invites customers to engage with and test the products up close\u2014fully in line with the “Experience Store” concept. <\/p>\n

Architecture, Interior: <\/strong>Schwitzke & Partner
Size:<\/strong> 130 sqm<\/span>
Service:<\/strong> Storeconcept<\/span>
Pictures: <\/strong>Kapten & Son<\/p>\n

[\/sc_text][sc_media_slider_parent offset_bottom=”md” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][sc_media_slider_child label=”picture 1″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2024\/10\/2024_Q4_REOPENING_STORE_COLOGNE41_bear-scaled.jpg” caption=”<p><strong>Kapten & Son <\/strong><br>Cologne<\/p>” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_media_slider_child][sc_media_slider_child label=”picture 2″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2024\/10\/2024_Q4_REOPENING_STORE_COLOGNE109-scaled.jpg” caption=”<p><strong>Kapten & Son<\/strong><br>Cologne<\/p>” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_media_slider_child][sc_media_slider_child label=”picture 3″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2024\/10\/2024_Q4_REOPENING_STORE_COLOGNE45-scaled.jpg” caption=”<p><strong>Kapten & Son<\/strong><br>Cologne<\/p>” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_media_slider_child][\/sc_media_slider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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"Be the Experience" Store: Opening von Kapten & Son<\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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D\u00fcsseldorf, October 2024<\/h3>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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\"Laden<\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>For […]<\/p>\n","protected":false},"author":10,"featured_media":3617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47,40],"tags":[],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationale-marken-en","category-internationale-marken"],"yoast_head":"\nThe Kapten & Son Experience Store was designed by Schwitzke. - Architekten, Designer und Generalunternehmer | Schwitzke<\/title>\n<meta name=\"description\" content=\""Be the Experience" is the guiding principle of the new store concept designed by Schwitzke. 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