{"id":4659,"date":"2025-04-25T09:17:22","date_gmt":"2025-04-25T09:17:22","guid":{"rendered":"https:\/\/schwitzke.com\/another-cotton-lab-opens-first-store-in-new-design\/"},"modified":"2026-01-09T15:48:08","modified_gmt":"2026-01-09T15:48:08","slug":"another-cotton-lab-opens-first-store-in-new-design","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/another-cotton-lab-opens-first-store-in-new-design\/","title":{"rendered":"Another Cotton Lab opens first store in new design"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][sc_header_image image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-scaled.jpg&#8221; offset_bottom=&#8221;sm&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/sc_header_image][sc_headline variant=&#8221;large_with_date&#8221; headline=&#8221;Another Cotton Lab opens flagship store in D\u00fcsseldorf \u2013 store concept as a stylish community meeting place&#8221; offset_top=&#8221;xs&#8221; offset_bottom=&#8221;sm&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/sc_headline][sc_headline variant=&#8221;subheadline&#8221; headline=&#8221;D\u00fcsseldorf, April 2025&#8243; offset_bottom=&#8221;sm&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/sc_headline][sc_text variant=&#8221;text_and_image&#8221; image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-scaled.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"412\" data-end=\"794\">With Another Cotton Lab&#8217;s first flagship store in D\u00fcsseldorf, we, as architects, worked with the client to design the bold step of a digital brand into the world of brick-and-mortar retail. Our goal was to create a space that brings the brand to life, strengthens the community, and functions as a cultural meeting place.<\/p>\n<p data-start=\"796\" data-end=\"1197\">Known for its &#8220;Sunday Running Club&#8221; shirts and vibrant community, Another Cotton Lab makes a strong statement with this store. Spanning approximately 120 square meters, the store&#8217;s design combines vintage elements, contemporary architecture, and high-quality materials to create a warm, inspiring atmosphere\u2014a space reminiscent of a private library or an elegant living room.<\/p>\n<p data-start=\"1230\" data-end=\"1293\"><strong>Material and color concept:<\/strong><\/p>\n<p data-start=\"1230\" data-end=\"1293\">The design concept is based on exciting contrasts:<\/p>\n<ul>\n<li data-start=\"1230\" data-end=\"1293\">dark wood with the feel of a classic library,<\/li>\n<li data-start=\"1360\" data-end=\"1422\">a cloud-like, light blue counter as the visual center,<\/li>\n<li data-start=\"1425\" data-end=\"1504\">flanking columns in the same color tone, combining tradition and modernity.<\/li>\n<\/ul>\n<p data-start=\"1506\" data-end=\"1741\">Warm wood tones meet cool marble, fine leather contrasts with raw concrete. A calm color palette of wood, cream, and gray forms the foundation, while targeted accents of light blue and earthy textiles provide highlights.<\/p>\n<p data-start=\"1779\" data-end=\"2153\"><strong>Special features in store design <\/strong><\/p>\n<p data-start=\"1779\" data-end=\"2153\">The heart of the flagship store is the light blue counter with its iconic columns. Atmospheric lighting showcases both products and architectural details. The visual merchandising follows a minimalist approach: a few curated collections and generous open spaces emphasize exclusivity and allow the architecture to shine.<\/p>\n<p data-start=\"2193\" data-end=\"2469\"><strong>Architectural challenges<\/strong><\/p>\n<p data-start=\"2193\" data-end=\"2469\">A key challenge was integrating the existing columns. By deliberately incorporating them into the central design element, we were able to not only integrate them harmoniously into the spatial concept, but also develop them into an iconic trademark of the store.<\/p>\n<p data-start=\"2482\" data-end=\"2806\"><strong>Conclusion<\/strong><\/p>\n<p data-start=\"2482\" data-end=\"2806\">The Another Cotton Lab Store in D\u00fcsseldorf demonstrates how innovative retail design successfully integrates digital brands into the analog world. The result is a flagship store that not only showcases fashion but also serves as a cultural hub that combines design, art, music, and community.<\/p>\n<p data-start=\"2970\" data-end=\"3600\"><strong>Architecture, Interior: <\/strong>Schwitzke &amp; Partner, Another Cotton<br \/><strong>Size: <\/strong><span>120 sqm<\/span><br \/><strong>Service: <\/strong><span>Storeconcept, Planning, Realization<\/span><br \/><strong>Pictures: <\/strong>Another Cotton Lab<\/p>\n<p data-start=\"1390\" data-end=\"1592\" data-is-last-node=\"\" data-is-only-node=\"\"><!--EndFragment --><\/p>\n<p>[\/sc_text][sc_media_slider_parent offset_bottom=&#8221;md&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][sc_media_slider_child label=&#8221;picture 1&#8243; image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-03-scaled.jpg&#8221; caption=&#8221;<\/p>\n<p><strong>Another Cotton Lab<\/strong><br \/>D\u00fcsseldorf<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/sc_media_slider_child][sc_media_slider_child label=&#8221;picture 2&#8243; image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-06-scaled.jpg&#8221; caption=&#8221;<\/p>\n<p><strong>Another Cotton Lab<\/strong><br \/>D\u00fcsseldorf<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/sc_media_slider_child][sc_media_slider_child label=&#8221;picture 3&#8243; image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-04-scaled.jpg&#8221; caption=&#8221;<\/p>\n<p><strong>Another Cotton Lab<\/strong><br \/>D\u00fcsseldorf<\/p>\n<p>&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/sc_media_slider_child][\/sc_media_slider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module sc_header_image sc_header_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--fullwidth offset-top--no offset-bottom--sm\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-header-image\">\n\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img width=\"2560\" height=\"1707\" src=\"https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-2560x1707.jpg\" class=\"attachment-xxl size-xxl\" alt=\"Store in dunklem Holz gehalten, auff\u00e4llige Kasse hellblau Wolkenartig\" srcset=\"https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-2560x1707.jpg 2560w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-1920x1280.jpg 1920w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-1200x800.jpg 1200w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-900x600.jpg 900w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-600x400.jpg 600w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-01-400x267.jpg 400w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module sc_headline sc_headline_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--boxed offset-top--xs offset-bottom--sm\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-headline sc-headline--large_with_date\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"headline__date\"><\/div>\n\t\t\t\t\t<h1 class=\"headline\">Another Cotton Lab opens flagship store in D\u00fcsseldorf \u2013 store concept as a stylish community meeting place<\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module sc_headline sc_headline_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--boxed offset-top--no offset-bottom--sm\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-headline sc-headline--subheadline\">\n\t\t\t\t\t<h3 class=\"headline\">D\u00fcsseldorf, April 2025<\/h3>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module sc_text sc_text_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--boxed offset-top--no offset-bottom--lg\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-text sc-text--text_and_image\">\n\t\t\t\t\t<div class=\"module__content\">\n\t\t\t\t<div class=\"fliesstext\"><\/div>\n\t\t\t\t<div class=\"image\"><div class=\"image__wrapper\"><img width=\"2560\" height=\"3840\" src=\"https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-2560x3840.jpg\" class=\"attachment-xxl size-xxl\" alt=\"Modeladen mit sehr dunklem Holz, erinnert an eine Bibliothek. Die Leuchtschrift Fitting Room l\u00e4dt in die Umkleidekabine ein.\" srcset=\"https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-2560x3840.jpg 2560w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-1920x2880.jpg 1920w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-1200x1800.jpg 1200w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-900x1350.jpg 900w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-600x900.jpg 600w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-400x600.jpg 400w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/09\/ACL-Store-02-scaled.jpg 1707w\" sizes=\"(max-width: 992px) 100vw, (max-width: 992px) and (min-resolution: 161dpi) 200vw, (min-resolution: 161dpi) 100vw, 50vw\" decoding=\"async\" loading=\"lazy\" \/><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>With Another Cotton Lab&#8217;s first flagship store in [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47],"tags":[104,106,105],"class_list":["post-4659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internationale-marken-en","tag-another-cotton-lab","tag-retail","tag-storeconcept"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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