{"id":4689,"date":"2025-09-23T14:53:09","date_gmt":"2025-09-23T14:53:09","guid":{"rendered":"https:\/\/schwitzke.com\/schwitzke-develops-the-weaving-wall-for-oeko-tex\/"},"modified":"2025-10-02T15:39:00","modified_gmt":"2025-10-02T15:39:00","slug":"schwitzke-develops-the-weaving-wall-for-oeko-tex","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/schwitzke-develops-the-weaving-wall-for-oeko-tex\/","title":{"rendered":"Schwitzke develops \u201cThe Weaving Wall\u201d for OEKO-TEX\u00ae"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][sc_header_image image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-scaled.jpg&#8221; offset_bottom=&#8221;sm&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; alt=&#8221;Oeko Tex Koffer mit unterschiedlichen Stationen um das Thema Nachhaltigkeit zu verstehen&#8221; title_text=&#8221;Fashion-Changers_2025_095845_Carolin-Weinkopf&#8221; sticky_enabled=&#8221;0&#8243;][\/sc_header_image][sc_headline variant=&#8221;large_with_date&#8221; headline=&#8221;Schwitzke designs the &quot;Weaving Wall&quot; for OEKO-TEX\u00ae&#8221; offset_top=&#8221;xs&#8221; offset_bottom=&#8221;sm&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; sticky_enabled=&#8221;0&#8243;][\/sc_headline][sc_headline variant=&#8221;subheadline&#8221; headline=&#8221;D\u00fcsseldorf, September 2025&#8243; offset_bottom=&#8221;sm&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221;][\/sc_headline][sc_text variant=&#8221;text_and_image&#8221; image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_145248_Carolin-Weinkopf-scaled.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; alt=&#8221;Oeko Tex Wand  POS Tool Nachhaltigkeit wird erkl\u00e4rt&#8221; title_text=&#8221;Fashion-Changers_2025_145248_Carolin-Weinkopf&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"407\" data-end=\"932\"><strong>&#8220;The Weaving Wall&#8221; &#8211; Making sustainability tangible <\/strong><\/p>\n<p data-start=\"407\" data-end=\"932\">With &#8220;The Weaving Wall,&#8221; we at Schwitzke ID, an experienced brand agency for spatial design, have developed an interactive point-of-sale tool for OEKO-TEX\u00ae. Presented in Peek &amp; Cloppenburg&#8217;s Conscious Store in Berlin, the project demonstrates how sustainability, transparency, and safety in textile production become tangible through design and interaction. Our goal as designers: not only to make a brand visible, but also to create an emotionally tangible identity.  <\/p>\n<p data-start=\"958\" data-end=\"1666\"><strong>Idea &amp; development <\/strong><\/p>\n<p data-start=\"958\" data-end=\"1666\">Transparency shouldn&#8217;t remain abstract\u2014it must be experienced. Based on this conviction, we designed a mobile, modular POS tool together with our team at Schwitzke &amp; Partner.<br data-start=\"1169\" data-end=\"1172\">The &#8220;Weaving Wall&#8221; combines spatial design, storytelling, and interaction. Visitors can pick up keychains made from certified yarn, trace the supply chain using a QR code, or immerse themselves in the world of themes on a podcast wall. Roll-ups illustrate the certification steps and make complex processes understandable. This approach demonstrates our experience in developing brand experiences that combine information and emotion.    <\/p>\n<p><strong>A brand experience for retail, trade fairs &amp; events<\/strong><\/p>\n<p data-start=\"1719\" data-end=\"2224\">&#8220;The Weaving Wall&#8221; is more than a tool\u2014it&#8217;s a brand experience that translates the values \u200b\u200bof OEKO-TEX\u00ae into the space. The MADE IN GREEN label is not only explained but actively integrated into everyday situations.<br data-start=\"1943\" data-end=\"1946\">This successfully raises consumer awareness of sustainability in textile production. Whether in retail, at trade fairs, or at events: the installation translates an abstract message into a compact, interactive experience that builds trust in the brand.  <\/p>\n<p data-start=\"2285\" data-end=\"2879\"><strong>Schwitzke Identity<\/strong><\/p>\n<p data-start=\"2285\" data-end=\"2879\">As a brand agency, we see ourselves not just as designers, but as partners for brands that want to make their identity visible in spaces and experiences. Our designers develop concepts that combine spatial design, interaction, and storytelling. With projects like &#8220;The Weaving Wall,&#8221; we demonstrate how a close partnership with brands leads to innovative formats.  <br data-start=\"2688\" data-end=\"2691\"><strong><\/strong><\/p>\n<p data-start=\"2285\" data-end=\"2879\"><strong>Our target:<\/strong> Translating brand values \u200b\u200band sustainability into the space, developing well-thought-out formats and taking consumers on an emotional journey through the brand.<\/p>\n<p data-start=\"2970\" data-end=\"3600\"><strong>Pictures:<\/strong> Carolin Weinkopf<\/p>\n<p data-start=\"1390\" data-end=\"1592\" data-is-last-node=\"\" data-is-only-node=\"\"><!--EndFragment --><\/p>\n<p>[\/sc_text][sc_media_slider_parent offset_bottom=&#8221;md&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; sticky_enabled=&#8221;0&#8243;][sc_media_slider_child label=&#8221;picture 1&#8243; 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_module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; alt=&#8221;Oeko Tex Erl\u00e4rwand \u00fcber Nachhaltigkeit Schwitzke&#8221; title_text=&#8221;Fashion-Changers_2025_145307_Carolin-Weinkopf&#8221; sticky_enabled=&#8221;0&#8243;][\/sc_media_slider_child][sc_media_slider_child label=&#8221;picture 3&#8243; image=&#8221;https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_142105_Carolin-Weinkopf-1-scaled.jpg&#8221; caption=&#8221;&lt;p&gt;&lt;strong&gt;OEKO-TEX\u00ae %22Weaving Wall%22&lt;\/strong&gt;&lt;br&gt;Berlin&lt;\/p&gt;&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;et_body_layout&#8221; alt=&#8221;POS Tool Kopfh\u00f6rer zum Anh\u00f6ren von Podcast zum Thema Nachhaltigkeit Oeko Tex&#8221; title_text=&#8221;Fashion-Changers_2025_142105_Carolin-Weinkopf (1)&#8221; sticky_enabled=&#8221;0&#8243;][\/sc_media_slider_child][\/sc_media_slider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module sc_header_image sc_header_image_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--fullwidth offset-top--no offset-bottom--sm\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-header-image\">\n\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img width=\"2560\" height=\"1707\" src=\"https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-2560x1707.jpg\" class=\"attachment-xxl size-xxl\" alt=\"Oeko Tex Koffer mit unterschiedlichen Stationen um das Thema Nachhaltigkeit zu verstehen\" srcset=\"https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-2560x1707.jpg 2560w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-1920x1280.jpg 1920w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-1200x800.jpg 1200w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-900x600.jpg 900w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-600x400.jpg 600w, https:\/\/schwitzke.com\/wp-content\/uploads\/2025\/10\/Fashion-Changers_2025_095845_Carolin-Weinkopf-400x267.jpg 400w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" decoding=\"async\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module sc_headline sc_headline_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--boxed offset-top--xs offset-bottom--sm\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-headline sc-headline--large_with_date\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"headline__date\"><\/div>\n\t\t\t\t\t<h1 class=\"headline\">Schwitzke designs the &quot;Weaving Wall&quot; for OEKO-TEX\u00ae<\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module sc_headline sc_headline_1\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--boxed offset-top--no offset-bottom--sm\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-headline sc-headline--subheadline\">\n\t\t\t\t\t<h3 class=\"headline\">D\u00fcsseldorf, September 2025<\/h3>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"et_pb_module sc_text sc_text_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n\t\t\t<div class=\"module module--boxed offset-top--no offset-bottom--lg\" data-aos=\"fade-in\">\n\t\t\t\t<div class=\"sc-text sc-text--&#8221;text_and_image&#8221;\">\n\t\t\t\t\t<div class=\"module__content\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":10,"featured_media":4668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-4689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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