{"id":4778,"date":"2026-01-07T16:58:53","date_gmt":"2026-01-07T16:58:53","guid":{"rendered":"https:\/\/schwitzke.com\/fashion-friends-new-retail-design\/"},"modified":"2026-02-12T13:11:18","modified_gmt":"2026-02-12T13:11:18","slug":"fashion-friends-new-retail-design","status":"publish","type":"post","link":"https:\/\/schwitzke.com\/en\/fashion-friends-new-retail-design\/","title":{"rendered":"Fashion & Friends with a new retail design"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][sc_header_image image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2026\/01\/Fashion-Friends-l-Ljubljana-l-SP-l-Bilder-Kunden_9-scaled.jpg” offset_bottom=”sm” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_header_image][sc_headline variant=”large_with_date” headline=”Fashion & Friends with a new store concept in Ljubljana ” offset_top=”xs” offset_bottom=”sm” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_headline][sc_headline variant=”subheadline” headline=”D\u00fcsseldorf, November 2025″ offset_bottom=”sm” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_headline][sc_text variant=”text_and_image” image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2026\/01\/Fashion-Friends-l-Ljubljana-l-SP-l-Bilder-Kunden_1-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

With the new Fashion & Friends store in Ljubljana, one of Southeast Europe’s leading fashion retailers has reached a strategic milestone in brand and location development. The newly developed retail and store concept translates the positioning as a modern multi-brand platform into a clear, scalable architectural language and lays the foundation for future expansion. <\/p>\n

The 650 m\u00b2 store in Ljubljana’s largest shopping mall was conceived as a prototype for the new design concept. Open spatial zones, clear sightlines, and intuitive customer guidance enable efficient use of space and a flexible presentation of over 40 international fashion brands. <\/p>\n

The material and color concept reinforces the brand identity and the urban character of the retail design. Stainless steel defines architectural clarity, the brand’s signature red ensures a strong brand presence, while light chestnut wood creates warmth and balance. Textured concrete surfaces, an abstract mosaic floor, and a large-scale illuminated ceiling structure the space and support visual orientation. <\/p>\n

The changing areas are also designed as independent experience zones. Black and white real wood veneer, inspired by the postmodern design language of the 1980s, sets a striking design accent within the store concept. <\/p>\n

The Ljubljana store marks the launch of a new look for Fashion & Friends: modern, international, and future-oriented. The retail design we developed combines design quality, brand strength, and economic functionality, serving as a robust prototype for future locations. <\/p>\n

Architecture, Interior: <\/strong>Schwitzke & Partner
Size:<\/strong> 650 qm<\/span>
Service:<\/strong> Storekonzept, Planung<\/span>
Pictures: <\/strong>Fashion & Friends<\/p>\n

<\/p>\n

[\/sc_text][sc_media_slider_parent offset_bottom=”md” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][sc_media_slider_child label=”picture 1″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2026\/01\/Fashion-Friends-l-Ljubljana-l-SP-l-Bilder-Kunden_10-scaled.jpg” caption=”<p><strong>Fashion % Friends <\/strong><br>Ljubljana<\/p>” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_media_slider_child][sc_media_slider_child label=”picture 2″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2026\/01\/Fashion-Friends-l-Ljubljana-l-SP-l-Bilder-Kunden_2-1-scaled.jpg” caption=”<p><strong>Fashion & Friends<\/strong><br>Ljubljana<\/p>” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_media_slider_child][sc_media_slider_child label=”picture 3″ image=”https:\/\/schwitzke.com\/wp-content\/uploads\/2026\/01\/Fashion-Friends-l-Ljubljana-l-SP-l-Bilder-Kunden_6-scaled.jpg” caption=”<p><strong>Fashion & Friends <\/strong><br>Ljubljana<\/p>” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/sc_media_slider_child][\/sc_media_slider_parent][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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Fashion & Friends with a new store concept in Ljubljana <\/h1>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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D\u00fcsseldorf, November 2025<\/h3>\n\t\t\t\t<\/div> \n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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\"\"<\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>With the new Fashion & Friends store in Ljubljana, one of Southeast Europe’s leading […]<\/p>\n","protected":false},"author":10,"featured_media":4750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48],"tags":[96,106,105],"class_list":["post-4778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retailer-en","tag-design","tag-retail","tag-storeconcept"],"yoast_head":"\nFashion & Friends with a new retail design - Architekten, Designer und Generalunternehmer | Schwitzke<\/title>\n<meta name=\"description\" content=\"Fashion & Friends opens its first store in Ljubljana under the new Schwitzke store concept. 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