Project timeline: 6 months
Brand Strategy; Brand Identity; Brand Development
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As a company with an impressive history, gardeur was faced with the task of positioning the traditional brand for the future. After all, desirability works differently today. The new claim for the brand "We make the most fashionable trousers". As designers, in close cooperation with the customer, we pursued the approach of reinterpreting selected brand elements in a contemporary way.


Successful repositioning of the gardeur brand by reducing the “Atelier” part of the name, reviving the lettering and signet, revising the corporate design and designing a new, straightforward visual language based on business stationery, advertisements and look books.

We look forward to meeting you!

We look forward to meeting you!

Astrid Kaps
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Bild von Astrid Kaps, Unternehmensentwicklung & Unternehmenskommunikation der Schwitzke Gruppe.